Edge Hill University

If you were a student who wanted to create the ideal campus – it would look like Edge Hill. This was the premis for our first ‘sim city’ style advert starring our animated character ‘Jez’. Research showed that students wanted to see more ‘reality’ so for our next advert we blended animation with real footage to take people on a tour of the campus with our main character ‘Jez’ as the guide.

Animation: Kilogramme. Production: Soup Collective.

In 2008 the campaign evolved with a ‘choice’ theme and a more sophisticated look.   The ads have proved so popular that there are now more students than residents living in Ormskirk!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s