If you were a student who wanted to create the ideal campus – it would look like Edge Hill. This was the premis for our first ‘sim city’ style advert starring our animated character ‘Jez’. Research showed that students wanted to see more ‘reality’ so for our next advert we blended animation with real footage to take people on a tour of the campus with our main character ‘Jez’ as the guide.

Animation: Kilogramme. Production: Soup Collective.

In 2008 the campaign evolved with a ‘choice’ theme and a more sophisticated look.   The ads have proved so popular that there are now more students than residents living in Ormskirk!