Although they only advertised once a year, the Computer Games Department inspired us creatively and stimulated our imagination. This led to us winning three RAD awards, receiving two more nominations and a few Recruitment Business Awards.

Not for the faint-hearted this advert targets people who are passionate about computer games and animation. People with a dark imagination who create shoot-them-up games during the day and then spend all night playing them. The theme was ideal for readers of the Edge and challenged their perceptions of Higher Education. It also struck a chord with judges, winning RAD and RBA awards. No Lecturers were harmed in the making of this advert.

This concept focused on the proposition that you could split the role (and your thinking) so you could spend half your time in education and half your time in industry. Which would be a ‘no brainer’ for the right person. This image featured on the front page of The Drum and was actually a photograph that was manipulated to look like a scene from a computer game.

No this isn’t me in the advert above. But this was the one that started it all and positioned the university very differently from before.